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0+
Episodes and counting
#1
Multiple Apple chart-toppers
0%
Listener growth from campaigns
EN/FR
Proudly bilingual & Canadian
0+
Years in B2B
trusted by
THE PROBLEM
Most B2B podcasts are
boring.
A lot of B2B podcasts sound like recorded marketing briefs. Salesy, forgettable, and quietly abandoned after weeks of writing, recording, publishing and putting out a company memo hoping for take off. It didn't stick.
The rare B2B shows that actually work? That's not luck.
It's strategy.
our FRAMEWORK
We created the framework for great B2B content.
Every B2B project we run on our PACT framework — a system you can use to make something worth subscribing to.
P
Purpose
Give your show a Job to Be Done, so you can measure ROI, beyond views.
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A
Audience
Get clear on why your audience cares about, so you can give them value.
C
Creative
Make your show feel uniquely yours with premium, creative execution.
T
Traction
Take advantage of existing channels, and close marketing team gaps.
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the stat that matters most
Our clients' podcasts are more engaging than the rest.
Completion rate is the best sign a show is working. The industry median sits under 40%. Our client average is usally above 70%. That's what the PACT framework delivers.
73.7%
Avg. completion, Softchoice's The Catalyst, Season 7
+17%
Above the show's own historical average
~35%
Typical industry median completion
Services
Three ways to work with Pilgrim.
01
Show creation
strategic blueprint
The strategic blueprint. Positioning, audience, format decisions, show name, and season-one plan — the document that governs every episode.
02
End-to-end production
ongoing retainers
Full editorial and video production: booking, prep, recording, edit, publishing copy, thumbnails, YouTube, distribution. You show up. We ship the show.
03
Content engine
add-on retainers
Every episode turned into clips, articles, newsletters, and sales assets. The show becomes the top of a demand engine — not a hobby.
Everything you need for your next big marketing win.
Production, strategy, growth and measurement — all under one roof.
Recording
On-site, virtual, or studio. We come to you or you come to us.
Editing & sound
Audio + video editing, sound design, color grading, mastering.
Studio setup
Equipment procurement, setup, and ongoing tech support.
Strategy
Strategic blueprint: purpose, audience, creative direction, traction.
Writing & scripts
Episode scripts, interview prep, segment writing, show notes.
Social video clips
Vertical and horizontal cuts for LinkedIn, YouTube, Meta.
Motion + animation
Custom intros, outros, lower-thirds, motion graphics.
Blog + enablement
Episode-derived blog posts, sales decks, one-pagers.
Distribution + SEO
Apple, Spotify, YouTube optimization. SEO for discovery.
Paid promotion
SEM, paid social, podcast network ads, niche cross-promo.
Cross-promo + earned
Niche show partnerships and earned media outreach.
Reporting + analytics
Quarterly performance reports + pipeline attribution.
WHAT WE DON'T DO
Pure execution without strategy? No thanks.
If you only need help editing or recording, we can introduce you to a few amazing professionals.
OUR RULE
We influence strategy
or we pass.
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Working with Pilgrim has been a game-changer. Their full-service support and strategic insight have not only enhanced our content quality but also our brand's reach and impact.
The difference
Why B2B teams pick Pilgrim over a generic agency.
Pilgrim is a boutique B2B content marketing team. We excel in story telling, strategy and building trust through ` Not campaigns.
01
B2B storytelling is in our genes.
Our expertise comes from newsrooms and B2B marketing teams. We know what it takes to tell a good story, to the most niche audiences.
02
We are committed to strategy.
Your custom PACT framework guides every decision, every episode, every promo, so strategy is never left behind.
03
Embedded in your teams.
We are on your Slack, Teams and Notion trackers and we meet weekly. We are proud of how easy we make it for our clients to produce a show.
04
We keep it small and simple.
We keep our client list small so we can give every project the full attenion it needs. One team does it all, no hand offs.
SELECTED WORK
Shows we
stand behind.
A selection of B2B shows we've created and produced for technology and SaaS brands that lead their categories.
SHI International
Technology
Innovation Heroes
Top of the charts, top of mind.
A targeted paid campaign propelled Innovation Heroes to the top of Apple's USA Technology chart — massive audience growth and a show that keeps performing across six seasons.
+1,000%
Listener growth
20K
Downloads in 2 days
#1
Tech podcast
Services: Creation, production, promotion — Seasons 1–6
watch
Softchoice
IT / SaaS
The Catalyst
A long-running show, refreshed to hit a new high.
Softchoice's flagship needed a refresh. Pilgrim shifted The Catalyst from Q&A to documentary-style narrative using PACT — and Season 7 hit all-time engagement records, becoming Softchoice's top-performing social content and an ABM sales asset.
250K+
All-time downloads
73.7%
S7 completion (+17%)
110
Tech podcast
Services: Creation, production, promotion — Seasons 1–7+
Listen
UHN
Healthcare / Research
Your Complex Brain
Award-winning science, made human.
We helped North America's most important brain research institute build a podcast for patients and caregivers. Science mixed with heart drove it to #1 on the science charts and brought home the People's Choice prize for Best Science Podcast.
#1
Science podcast (Apple)
People's
Choice — Best Science
S1
Launch
Services: Concept, production, promotion — Season 1
Listen
Leukemia & Lymphoma Society of Canada
Nonprofit / Health
The Blood Cancer Experience
Bilingual, sensitive, sponsor-ready.
A limited-budget nonprofit needed a bilingual (EN/FR) podcast on sensitive health topics. Pilgrim delivered a flexible model, full bilingual production, and an empathetic interviewer — the show now attracts sponsors, and guests proudly share their episodes.
"Nobody used to share their interviews before with our other podcast producers."
Heather Angus-Lee · LLSC
Services: Concept, bilingual production, promotion — Season 1
Listen
What clients say
The marketing leaders we work with, in their own words.
Pilgrim does the heavy lifting so I can focus on interviewing our guests. The team saves me 50–60 hours a season.
EM
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We launched into the void with little visibility. Pilgrim delivered a thorough audit that brought everything into focus. They aren't just another consulting firm — they're genuine partners in our success.
eg
You solved every pain point. Our guests get back to us and say "she made me so comfortable" — and they share with family and friends because they're proud of it. Nobody used to share their interviews before.
ha
Common questions.
What is a B2B video podcast agency?
A B2B video podcast agency plans, produces, and distributes video-first podcasts for business-to-business brands. Pilgrim owns the full stack — strategy (PACT), editorial production, video and audio, publishing, and multi-channel distribution — so the show serves demand generation, sales enablement, and brand equity in one motion.
How long does it take to launch a B2B podcast with Pilgrim?
Six to ten weeks from kickoff. Weeks one to four are the PACT foundation — positioning, audience, format, name. Weeks five to ten cover pre-production: guest booking, brand system, and the first episodes in the can.
Do we need to be on camera for a video podcast?
Not always, but usually. Video podcasts outperform audio-only for B2B on buyer trust, sales enablement clip performance, and YouTube reach. We help hosts show up well, regardless of on-camera experience.
How much time will this take from our internal team?
Roughly two to four hours a week from the host and about the same from a marketing point of contact. Pilgrim handles guest research, prep documents, production, and post-production.
Can Pilgrim work alongside our existing marketing team or agency?
Yes. We complement in-house marketing teams by owning the show while they run site, paid, and lifecycle. We're deliberate about not stepping on the pieces you already do well.
What if we already have a podcast that isn't performing?
We run format audits and re-launches. When a show isn't earning attention, the fix is rarely posting more — it's usually a PACT problem: positioning, audience clarity, or format. We diagnose and rebuild.
Ready when you are
Let's talk about the show
only you could make.
Half an hour. No pitch. If we're the right team, you'll know by the end. If we're not, we usually know who is.
Prefer to write? Say hello.
Tell us a bit about your show idea, or what you'd like to be true about it. We answer within one business day.
